HEINEKEN SILVER VIRTUAL BREWERY
International agency coordination to launch Heinken Silver, the world's first virtual beer, live in the metaverse. We helped design and build a virtual brewery that can be dynamically controlled to throw live events in Decentraland.
CHALLENGE
Design and build a virtual brewery experience to support a live launch and press release of Heineken Silver virtual beer in Decentraland.
APPROACH
We used in-game assets to make social teaser videos leading up to launch day including custom avatars and footage to support a VICE metaverse documentary with host, Bupe Bhima, as she travels the metaverse with acclaimed visual artist J. Demsky to see whether virtual beer is the next big thing.
Blender, Substance Painter, MOTION CAPTURE
CONCEPTING
We designed the characters and experience to be interactive, engaging, and unexpected. We worked closely with Heineken's head of design and partner agencies to define experiences and spaces.
COLLABORATION
Helping to align multiple agencies and clients internationally with a real-time vision.
EXTENSIONS
A month after launching the virtual brewery we helped bring pop star, Ana Mena, into the metaverse designing and animating her avatar to help support a special live concert sponsored by Heineken.
