Paving the future of mobility access
Maven, GM’s car and ride share service, struggled to become mainstream. Problems were twofold: confusion over services offered and the number of pain points a user experienced within the app. We redesigned the app’s interface to make it more contextual, integrated help & support, and created a homepage video that helps users differentiate Maven’s offerings, all the while holistically mapping services and extending the user experience for future phases. Keep an eye out for additional car and ride sharing services from General Motors.